From El Valle to the World Cultura. Comunidad. Creatividad.
Puro 956 celebrates the stories, humor, and hustle that raised us — from the palm trees to the pride.
Puro 956 celebrates the stories, humor, and hustle that raised us — from the palm trees to the pride.

From the streets of Mercedes, Texas to creators across El Valle and beyond, every shirt tells a story — of roots, resilience, and raza.
It’s for those who carry their hometown in their hearts and their culture on their sleeves.